Meta’nın Instagram kullanıcılarını, farkında olmadan SEO amaçlı içerik üreticisine dönüştürdüğü ortaya çıktı. 404 Media’nın Salı günü yayımladığı habere göre platform, kullanıcıların bilgisi ve onayı olmadan gönderilere dikkat çekici ve büyük ihtimalle yapay zekâ tarafından oluşturulan başlıklar ve açıklamalar ekliyor. Bu ifadeler, sayfa kodunda yer alıyor ve yalnızca arama motoru sonuçlarında görünüyor.
Google sıralamalarını artırma çabası
Bu yöntemin, Instagram içeriklerinin Google’da daha üst sıralara çıkması amacıyla uygulandığı düşünülüyor. Ancak açıklamalar otomatik oluşturulduğu için bazen yanlış açıklamalar da eklenebiliyor.
Instagram’ın eklediği bu başlıklar, Google’ın Rich Result Test aracıyla doğrulanabiliyor. Başlıklar gönderinin
etiketinde, açıklamalar ise “text” bölümünde yer alıyor. Bunlar, platformun görme engelli kullanıcılar için ürettiği alt metinlerden tamamen farklı.</p><p><b>Kullanıcılar etkilenmiş olabilir</b></p><p><b>Meta’nın açıklaması</b></p><p>Meta, Engadget’in sorularına verdiği yanıtta şu ifadeleri kullandı:</p><p>“Arama motoru sonuçlarında görünen gönderiler için yeni başlıklar üretmek amacıyla yapay zekâdan yararlanmaya başladık. Bu, paylaşılan içeriğin daha iyi anlaşılmasına yardımcı oluyor.”</p><p>Şirket, kullanıcıların isterlerse gönderilerinin arama motoru tarafından indekslenmesini tamamen kapatabileceğini, ancak bunun keşfedilebilirliği düşürdüğünü belirtti.</p><p>Meta ayrıca, “Diğer tüm yapay zekâ içeriklerinde olduğu gibi bu başlıklar her zaman yüzde 100 doğru olmayabilir.” diyerek sistemin hata payına dikkat çekti.</p><p class="agpanel-kaynak" data-agp-c="kategori-2026-09-21">Kaynak: <a href="https://ticaretagi.com/dershane-etut">Türkiye Dershane & Etüt</a></p></div><div id="post-extra-info"><div class="theiaStickySidebar"><div id="single-post-meta" class="post-meta clearfix"><span class="author-meta single-author with-avatars"><span class="meta-item meta-author-wrapper meta-author-3">
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